WordPress Development
WordPress Development Without The Mess
Most WordPress development goes wrong in the same predictable way. A plugin gets added to solve each new problem, a page builder ends up fighting the theme, and within two years nobody can say what any of it does.
The owner discovers this the week something breaks and the developer has moved on. Every build here is done the other way round: as few moving parts as the job needs, documented as it goes. That is what WordPress development looks like when it is done properly.
Agencies get the same thing under their own brand. That side of the work is white label WordPress development, quoted per project and delivered to your spec.
Discuss A Build
Four Kinds Of WordPress Work
Most inquiries are one of these four. If yours is something else, describe it and I will tell you honestly whether I am the right person for it.
New Builds
Custom Elementor sites built from scratch around your business rather than a purchased template. This is most of my work - the web design page covers how a build runs from first call to handover.
How A Build Runs
WooCommerce Stores
Selling online adds product data, payment processing, tax and shipping rules, stock, and a checkout that has to work every time. I handle product setup and import, gateway configuration, shipping zones and rates, plus an admin walkthrough so you can process orders yourself.
Scope A Store
Migrations
Moving to better hosting, or off a platform you have outgrown, without losing rankings. The part people get wrong is redirects: every old URL needs to point at its new equivalent. I map those before the move, not after, and re-check them once it is live.
Plan A Migration
Rescue Work
Inheriting a site that is slow, broken or abandoned. That means auditing what is actually installed, removing what is not earning its place, fixing what stopped working, and documenting what is left so the next person is not in the same position.
Get It Audited
A Few Sites I've Built
Every one of these is WordPress and Elementor, built to be handed over and run by the owner rather than kept on a retainer.
Troy Devine
The landing page for his V.I.E.W. Framework, a course that walks people through finding their purpose. I built out the Gravity Forms styling, set up the Mailchimp double opt-in, and put together the automated email sequence that fires once someone signs up.
Aventus Clinic
A UK hair loss clinic sitting at 4.9 on Google with 600+ reviews and over 5,000 treatments done. I built the treatments page and the before and after gallery, so people go straight from seeing results to booking a free assessment.
Nikmat Printers
An offset printing company in Karachi, running since 1983 with no online presence at all. I built their site around the branding and reputation they already had offline, so the people searching for a printer could finally find them. Quote requests are up 240%.
WordPress That Stays Maintainable
WordPress runs a large share of the web, which is exactly why so much of it is badly built. Sites accumulate a dozen overlapping plugins, a page builder fighting the theme, and eventually nobody left who understands how it fits together. The owner finds out when something breaks and the person who built it has moved on.
I build in WordPress deliberately and sparingly — as few plugins as the job needs, a clear structure, and documentation you can actually follow. If what you need is a straight site build rather than engineering work, start at web design services instead.
Plugins Chosen, Not Stacked
Every plugin is there for a documented reason, rather than added one at a time until something works.
Content You Can Reach
Text and images live in Elementor where you can edit them, not hardcoded into a theme file only a developer can open.
Images Handled Properly
Compressed and correctly sized before upload, rather than left to a plugin to paper over at render time.
Updates Against A Backup
Nothing is applied without a restore point, so any change can be rolled back rather than debugged live.
Hardened From Day One
Login protection, sensible file permissions, and no unused plugins left sitting there as attack surface.
Full Ownership At Handover
You get the admin credentials and the whole install. No hostage arrangements, no accounts held in my name.
- <2s Target Load Time
- 50+ Projects Delivered
- 5/5 Client Reviews
Elementor Is A Discipline Problem
Elementor gets criticized for bloated markup, and that criticism is fair of careless builds. Used with restraint it produces sites that load fast and that the owner can actually maintain.
- Drop in every widget, nest sections three levels deep and upload 4000px photos straight off a phone, and you will get a slow site. That is a discipline problem, not a tool problem.
- The alternative - a hand-coded site where every text change is a developer request - solves a performance problem most small businesses do not have, and creates a dependency problem they definitely do.
- WordPress core, themes and plugins all ship security patches, and an unpatched site is the most common way small business sites get compromised. Keeping it patched is ongoing work.
Drop in every widget, nest sections three levels deep and upload 4000px photos straight off a phone, and you will get a slow site. That is a discipline problem, not a tool problem.
The alternative - a hand-coded site where every text change is a developer request - solves a performance problem most small businesses do not have, and creates a dependency problem they definitely do.
WordPress core, themes and plugins all ship security patches, and an unpatched site is the most common way small business sites get compromised. Keeping it patched is ongoing work.Quoted Per Project
- Starter
- Custom Elementor design, not a template
- Up to 5 pages
- Mobile-first, tested on real devices
- Contact form set up and connected
- On-page SEO foundations
- Live in 7–14 days
- SEO-structured service pages
- Multi-step quote/lead form
- Growth
- Everything in Starter
- Up to 8 pages
- SEO-structured service pages
- Conversion-focused layout
- Multi-step quote/lead form
- Live in 14–21 days
- Schema markup for services
- Priority build queue
- Scale
- Everything in Growth
- 12–15+ pages
- Service-area & location pages
- Schema markup for services
- Priority build queue
- Live in 21–28 days
WordPress development uses the same packages as everything else, from $530 for a five page site. WooCommerce is scoped separately because product count, payment setup and shipping rules vary so much - tell me what you are selling and I will quote it. Full breakdown on the pricing page.
All WordPress development here is a lightweight theme plus a custom Elementor build on top. Not a purchased template with your logo dropped in, and not a hand-coded theme that only I can edit afterwards.
Yes, and the redirects are the part that matters. Every old URL gets mapped to its new equivalent before the move rather than after, then re-checked once it is live. Skipping that is how sites hand back years of accumulated ranking.
Usually. It starts with an audit of what is actually installed, then removing what is not earning its place and fixing what stopped working. I will tell you honestly if the site is past rescuing and a rebuild is cheaper.
As few as the job needs, each one documented with the reason it is there. Unused plugins are attack surface and a maintenance cost, so they do not stay installed just in case.
Yes, at handover, along with full ownership of the install. Hosting and domain are in your name throughout, so nothing is held in an account you cannot reach.
Yes - product setup and import, payment gateway configuration, shipping zones and rates, and a checkout built to convert. You also get a walkthrough of the admin so adding products and processing orders does not need me.
Get in touch. If it is something I introduced, I fix it at no charge. If it is a plugin or host issue on a site without a care plan, I quote before doing anything.
What Clients Say
Clients across the UK, the US, Canada and Australia. Every quote below comes from a completed Upwork contract, so you can check them yourself rather than take my word for it.
View all verified reviews on Upwork
Mazhar was excellent to work with from start to finish. He was very attentive, asked great questions, and truly listened to my vision. He delivered a clean, conversion-focused landing page that came out even better than I expected.
Matthew Kopp New York, USA Verified on UpworkAmazingly professional. At every stage of the timeline, Mirza produced the results I was looking for. He added his own creative flare and challenged my thinking at times, which was well aligned with my brand. I'm already setting up a new contract for the next stages.
Troy Devine Sydney, Australia Verified on UpworkMirza is very professional and a pleasure to work with. He's detail oriented and always gets my confirmation before completing any task. This was actually my second time hiring him for my website, and he's probably the only person I'll work with on it going forward.
Deborah Delaware, USA Verified on Upwork
